May 21, 2024
CMOS PREDICT MAJOR SHIFT IN MARKETING TECHNOLOGY IN 2024: AI-BOOSTED SOLUTIONS ARE KEY TO POWERING SHARPER PERSONALIZATION AND IMPROVED PERFORMANCE
CMO Council Study Reveals Growing Adoption of Emerging Technologies to Increase Productivity and Deliver Better Consumer Experiences More
May 7, 2024
CMO Council Maps Ways To Speed And Personalize Service To The 50 Million Americans Who Visit Drive-thru Restaurants Daily
Thought Leadership Initiative Will Map and Model the New Imperative for QSR AI-Driven Engagement More
Jan 23, 2024
MARKETERS GIVEN MARGINAL GRADES FOR ABM-DRIVEN REVENUE GROWTH
CMO Council Releases Year-End Scorecard of B2B Marketing Effectiveness In Finding, Winning and Growing Big Customer Accounts More
Oct 10, 2023
CMO COUNCIL TO ADVANCE LEAD REVENUE SCIENCE PRACTICES AND IMPROVE ACCOUNT MARKETING PERFORMANCE IN B2B SECTOR
Thought Leadership Initiative to Develop Certified Lead Evaluation and Assurance Process (LEAP) Using Augmented Actionable Intelligence Tec More
Sep 19, 2023
MARKETING AND FINANCE LEADERS SEEK COLLABORATION TO MAKE SMARTER INVESTMENTS, SAYS CMO COUNCIL AND KPMG
New Research Finds Only 10% of CMOs Strongly Believe Their Marketing Investments Position Them Ahead of the Competition More
Dec 12, 2023
CMO COUNCIL SURVEY TO EVIDENCE SA PRIVATE SECTOR COMMITMENT TO ESG AND SUSTAINABILITY PROGRESS
Oct 23, 2023
CMO COUNCIL TO ADVANCE LEAD REVENUE SCIENCE PRACTICES AND IMPROVE ACCOUNT MARKETING PERFORMANCE IN B2B SECTOR
39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM
